Embed Customer-Centric Behaviors with a methodology that has been proven to work
Gain Invaluable Insights From Employees to Uncover Obstacles Hindering Performance
Enhance Performance
in Critical Areas Including Customer Satisfaction, Innovation, Product Success,
and Profitability.
Cultivate a Culture For Continuous Improvement, Unlocking New Opportunities
For Long-Term Success
Tested and proven.
Invest in your future & join organizations globally that outperform their competitors
Innovative universities partner with us
What is The MRI?
Like a medical MRI, the business MRI enables you to look inside your business to identify strengths,
weaknesses and opportunities to improve future organizational fitness and profitability.
The MRI Benchmark platform provides a comprehensive assessment solution for gathering employee feedback,
identifying areas of improvement and driving business success, with an emphasis on customer centricity.
Used by leaders like you
As a departmental leader, aim for faster and sustainable superior performance.
- Employees are crucial assets, and enhancing their effectiveness is every leader's duty.
- The Market Responsiveness Index is a new tool to identify areas for improvement and drive performance enhancement.
- It engages employees by listening to their concerns and acting on them.
- Utilizing the MRI Benchmark Platform can help you become a future leader.
Marketing or CX leaders striving for better customer retention and revenue growth?
- Today's CMOs/CX leaders have a broader role, including business growth, measurability, customer engagement, and aligning marketing goals
- The Market Responsiveness Index boosts the effectiveness and respect of CMOs/CX leaders by fostering innovation and responsiveness.
- Instilling a Customer-Obsessed Culture is the new mandate, aligning leaders to build stronger, competitive organizations.
People & Culture leaders aim to bolster organizational culture by connecting employees with customers and the business.
- HR must adopt better tools and processes to identify, attract, develop, and integrate talent across the enterprise.
- Building strategically aligned, customer-responsive, and skilled organizations represents the highest value HR can offer.
- The Market Responsiveness Index empowers HR departments with new capabilities to re-skill, upgrade, and align personnel for dynamic, innovative, and successful organizations.
Learning & Development leaders aim to cultivate customer-centric leadership capabilities to drive future business performance.
- They help develop customer-centric leaders from existing leadership and prospective talent pools, emphasizing new experiences, skills, and a strong customer mindset.
- The Market Responsiveness Index (MRI) employs the "8 disciplines" methodology outlined in the award-winning book, The Customer Culture Imperative, to equip future leaders with the necessary knowledge for successful customer-centric leadership.
- L&D executives provide knowledge, expertise, and tools to create value for the business by developing more effective, customer-connected leaders.
Strategy leaders aim to achieve effective strategy implementation through employee alignment and customer engagement.
- They assist strategic planners in integrating customer-centered strategies into the planning process, focusing on initiatives that deliver the company's strategy to the marketplace.
- Utilizing the MRI action tool, leaders and employees provide input based on current capabilities, leading to priority actions for short and medium-term strategy implementation.
- The tool also ensures buy-in and alignment across the organization to support the strategy.
CEOs and executives seek to establish a faster and sustainable roadmap to future profit and revenue growth.
- Assistance is provided to CEOs in creating market-aware business cultures, fostering strategic alignment, and driving superior long-term results.
- Cultivating Cultural Sense-Ability throughout the enterprise leads to highly competitive organizations, satisfied customers, increased innovation, and quicker time to market.
- In an era where building sustainable advantage is challenging, CEOs must ensure the presence of the right people and organizational mindset for success.
- The Market Responsiveness Index serves as an easily deployable tool for measuring and transforming organizational effectiveness and alignment.
Consultants seeking to offer unique solutions for clients are equipped with tools to foster and sustain a high level of customer obsession.
- The MRI assessment tool guides consultants by evaluating their clients' current customer culture and identifying necessary capabilities for future sustainability.
- It serves as a checkpoint along the growth path, ensuring clients keep customers at the core of their operations.
- The tool also ensures ongoing buy-in and alignment across the client's business to support their strategy.
Board members seeking to enhance shareholder value through customer retention are assisted in identifying organizational and management issues that affect value.
- Testing an organization's Customer-Obsessed Culture enables the board to empower new CEOs and rejuvenate existing management teams for superior financial results.
- The Market Responsiveness Index serves as an easily deployable tool for assessing risks and instigating effective change in a company's customer, market, and competitive responsiveness.
Measure & Strengthen your organization or team's capabilities by using the Market Responsiveness Index (MRI)
Below are the 8 key practice disciplines and their correlation to future business performance. What are your organization’s strengths and weaknesses?
These 8 disciplines are proven to drive the corresponding business performance outcomes.
The MRI measures 8 practice disciplines proven to drive future business performance
5 externally oriented behaviors:
5 externally oriented behaviors:
Customer Insight
This measures the extent to which employees monitor, understand, and act on current customer needs and satisfaction.
Customer Foresight
This measures the extent to which employees anticipate customer needs, recognize unspoken needs, consider future needs and take action to satisfy them.
Competitor Insight
This measures the extent to which employees monitor, understand, and act on current competitor activities and take action to incorporate these in their actions to improve customer experience.
Competitor Foresight
This measures the extent to which employees identify and consider possible future competitors and how they might affect the value that will be offered in the future.
Peripheral Vision
The extent to which employees monitor understand and respond to trends in the larger environment (Political, Economic, Social, Technological, Environmental and Legal).
Enabling Behaviors
Enabling Behaviors
Empowerment
The extent to which employees are able to make decisions that are best for the customer without the explicit approval of senior leaders.
Cross-Functional Collaboration
This measures the extent to which employees interact and collaborate cross-functionally. This includes spending time with people from other work groups, taking a cross- functional perspective, sharing information, and inviting contributions.
Strategic Alignment
This measures the extent to which employees understand, attend to, and enact the vision, mission, objectives and strategic direction of the company in their day-to-day activities, specifically focusing on the customer.
How is the MRI™ implemented?
The MRI Benchmark Platform is a web-based employee assessment that is deployed to participants in the organization, a department or a team to gain feedback
The MRI Benchmark Platform is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.
The MRI Benchmark Platform is fully automated and can be facilitated by anyone in your company. You have the ability to deploy the assessment and produce the report on line instantly. Why delay - act NOW
Benchmark against the world's BEST
Customer Obsessed Companies
Your organization, department or team is benchmarked against a global database of more than 800 companies across industries and geographies.
You will see how your business stacks up against the best in a chart like these:
What are your organization’s competitive strengths and weaknesses? Measure NOW!
Market Responsiveness
index ™ (MRI ™)
Benchmark Against These Companies &
The Best In The World
