The leader's assessment tool you will
rely on
- Benchmark your most important business drivers, set targets, take action and track progress.
- Create a unified focus on the customer - a customer MINDSET
- Engage and inspire all employees to drive customer retention, innovation, new product success, sales revenue growth and profitability.
The MRI measures 8 practice disciplines proven to drive
future business performance
5 externally oriented behaviors:
Customer Insight
This measures the extent to which employees monitor, understand, and act on current customer needs and satisfaction.
Customer Foresight
This measures the extent to which employees anticipate customer needs, recognize unspoken needs, consider future needs and take action to satisfy them.
Competitor Insight
This measures the extent to which employees monitor, understand, and act on current competitor activities and take action to incorporate these in their actions to improve customer experience.
Competitor Foresight
This measures the extent to which employees identify and consider possible future competitors and how they might affect the value that will be offered in the future.
Peripheral Vision
The extent to which employees monitor understand and respond to trends in the larger environment (Political, Economic, Social, Technological, Environmental and Legal).
Enabling Behaviors
Empowerment
The extent to which employees are able to make decisions that are best for the customer without the explicit approval of senior leaders.
Cross-Functional Collaboration
This measures the extent to which employees interact and collaborate cross-functionally. This includes spending time with people from other work groups, taking a cross- functional perspective, sharing information, and inviting contributions.
Strategic Alignment
This measures the extent to which employees understand, attend to, and enact the vision, mission, objectives and strategic direction of the company in their day-to-day activities, specifically focusing on the customer.
How is the MRI™ implemented?
The MRI is a web-based employee assessment that is deployed to participants in the organization, a department or a team to gain feedback
The MRI is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.
The MRI is fully automated and can be facilitated by anyone in your company. You have the ability to deploy the assessment and produce the report on line instantly. Why delay - act NOW
Benchmark against the world's BEST
Customer Obsessed Companies
- Your organization, department or team is benchmarked against a global database of more than 650 companies across industries and geographies.
- You will see how your business stacks up against the best in a chart like these:
- What are your organization's competitive strengths and weaknesses? Measure NOW!
Market Responsiveness
index ™ (MRI ™)
Benchmark Against These Companies &
The Best In The World
