A measurement tool that unleashes the hidden potential in your business that's proven to work
The only measurement tool that helps you engage & act on what is important to the business in order to drive customer retention, business performance and profitability – The Market Responsiveness Index (MRI).
- Test with 3 respondents
- Benchmark Report
- Try for only $1
- Verbatim Comments Report
Unlock the true potential in your business with a validated tool. Watch as newfound performance boosts profitability
Unlock the key to success by taking a data-driven approach with over 650 companies worldwide who have transformed their business performance through measurement.
- Test with 3 respondents
- Benchmark Report
- Trial for only $1
- Verbatim Comments Report
Start here to measure your leadership capabilities to go from GOOD to GREAT
Unlock your potential and take a bold step forward with leader self assessment – an innovative approach to enhance skills that will boost customer retention, maximize business performance, and skyrocket profitability!
Measure to ignite your leadership capabilities to drive employee engagement and profitability
The Market Responsiveness Index (MRI) is a measurement tool that sparks collaboration and creativity among leaders and employees to create a customer-centric culture, cultivate innovation, optimize the experience for customers, and ultimately achieve superior results.
- Test with 3 respondents
- Benchmark Report
- Try for only $1
- Verbatim Comments Report
Tested and proven.
Invest in your future & join more than 650 organizations globally
Innovative universities partner with us
"A strong Customer Culture is to business performance as breathing is to living"
What Is The MRI?
Like a medical MRI, the business MRI enables you to look inside your business to identify strengths, weaknesses and opportunities to improve future organizational fitness and profitability.
The MRI is an employee assessment and engagement tool that allows you, as a leader, to benchmark 8 disciplines & gain insights into what needs to be improved.
The leader's assessment tool you will
rely on
- Benchmark your most important business drivers, set targets, take action and track progress.
- Create a unified focus on the customer - a customer MINDSET
- Engage and inspire all employees to drive customer retention, innovation, new product success, sales revenue growth and profitability.
Used by leaders like you
As a departmental leader do you want to achieve a faster and sustainable path to superior departmental performance?
- People are a company’s most critical and costly asset; measuring and improving their effectiveness is the responsibility of every leader.
- The Market Responsiveness Index provides a new quantifiable measurement tool that can help you, as a leader, identify areas of improvement, risk and underperformance across your department to assist in driving business performance improvement and transformation. It will help engage employees by listening to them and acting on what they believe is important. Become a future leader.
As a Marketing or CX leader are you looking to achieve higher customer retention and revenue growth from superior customer experience?
- The role of today’s CMO or CX leader is expanding and transforming to embrace greater responsibility for business growth, measurability, customer engagement and alignment of marketing goals and strategies across the enterprise.
- The Market Responsiveness Index can help CMOs & CX leaders become more effective and respected in their new role by imbuing their global marketing organizations and the wider enterprise with the necessary skills, attitudes and collaborative mindset to become more innovative and responsive to customer needs and market opportunities.
- Instilling Customer-Obsessed Culture across the enterprise is the new marketing mandate – aligning the CMO or CX Leader and CEO in a critical effort to build stronger and more competitive market-facing organizations.
As a People & Culture leader do you want to strengthen organizational culture by linking employees to customers and the business?
- People & Culture (HR) must find more effective tools and processes for identifying, attracting, developing and integrating talent across the enterprise. Helping build organizations that are more strategically aligned, customer- and market-responsive and skilled in areas that actually drive better business outcomes represents the highest value People & Culture (HR) can bring to the organization and the CEO.
- The Market Responsiveness Index brings powerful new capabilities to People & Culture (HR) departments for re-skilling, upgrading and aligning personnel to create more dynamic, innovative and winning organizations.
As a Learning & Development leader are you wanting to build stronger customer-centric leadership capabilities that drive future business performance?
- We help L&D executives to develop customer-centric leaders for the future – both from existing leadership within the organization and from a talent pool of prospective leaders. This requires leaders having new experiences, new customer-obsessed leadership skills and a strong customer mindset.
- The MRI’s “8 disciplines” methodology, supported by its award-winning book, The Customer Culture Imperative, forms the basis for what future leaders need to know to implement successful customer-centric leadership in their business.
- We supply the knowledge, expertise, and tools for L&D executives to create value for the business through the development of more effective customer-connected leaders.
As a Strategy leader are you looking to achieve effective strategy implementation through employee alignment and customer engagement?
- We help strategic planners gain the evidence they need to integrate customer-centered strategies into the strategic planning process. In particular, this includes initiatives that will ensure the delivery of the company’s strategy into the marketplace.
- Our MRI action tool engages leaders and employees to provide input to the strategy based on the strengths and weaknesses of current capabilities.
- It provides priority actions to ensure the short and medium term strategy can be implemented.
- It also ensures buy-in and alignment by everyone in the business to support the strategy.
As a CEO or Executive are you looking to deliver a faster and sustainable roadmap to future profit and revenue growth?
- We help CEOs create market-aware business cultures that are more strategically aligned and drive superior results and long-term competitive advantage.
- Cultural Sense-Ability across the enterprise results in highly competitive organizations and more satisfied customers, increased innovation and faster time to market. At a time when it is more difficult than ever to build sustainable advantage and exceptional return on assets, CEOs need to be certain they have the right people and organization mindset in place to win.
- The Market Responsiveness Index is an easily deployed tool for measuring and ultimately transforming organizational effectiveness and alignment.
As a Consultant do you need to provide unique solutions for your clients?
- We provide consultants the tools to help their clients build & maintain a high a level of customer obsession as they grow.
- Our MRI assessment tool helps guide consultants based on the strengths and weaknesses of their client’s current customer culture and what capabilities they will need to sustain it in the future.
- It provides a checkpoint along the growth path to ensure customers remain at the heart of their clients’ operations.
- It also ensures continuing buy-in and alignment by everyone in the business to support the strategy.
As a board member are you looking to identify new ways of building shareholder value through retention of customers?
- We help identify critical organizational and management team issues that can impact and impede shareholder value.
- By testing the Customer-Obsessed Culture of an organization, the board can empower new CEOs and reinvigorate existing management teams in creating dynamic businesses that deliver superior financial results.
- The Market Responsiveness Index is an easily deployed tool for assessing risks and driving effective change in a company’s customer, market and competitive responsiveness.
Measure & Strengthen your organization or team's capabilities by using the Market Responsiveness Index (MRI)
Below are the 8 key practice disciplines and their correlation to future business performance. What are your organization’s strengths and weaknesses?
These 8 disciplines are proven to drive the corresponding business performance outcomes.
The MRI measures 8 practice disciplines proven to drive future business performance
5 externally oriented behaviors:
5 externally oriented behaviors:
Customer Insight
This measures the extent to which employees monitor, understand, and act on current customer needs and satisfaction.
Customer Foresight
This measures the extent to which employees anticipate customer needs, recognize unspoken needs, consider future needs and take action to satisfy them.
Competitor Insight
This measures the extent to which employees monitor, understand, and act on current competitor activities and take action to incorporate these in their actions to improve customer experience.
Competitor Foresight
This measures the extent to which employees identify and consider possible future competitors and how they might affect the value that will be offered in the future.
Peripheral Vision
The extent to which employees monitor understand and respond to trends in the larger environment (Political, Economic, Social, Technological, Environmental and Legal).
Enabling Behaviors
Enabling Behaviors
Empowerment
The extent to which employees are able to make decisions that are best for the customer without the explicit approval of senior leaders.
Cross-Functional Collaboration
This measures the extent to which employees interact and collaborate cross-functionally. This includes spending time with people from other work groups, taking a cross- functional perspective, sharing information, and inviting contributions.
Strategic Alignment
This measures the extent to which employees understand, attend to, and enact the vision, mission, objectives and strategic direction of the company in their day-to-day activities, specifically focusing on the customer.
How is the MRI™ implemented?
The MRI is a web-based employee assessment that is deployed to participants in the organization, a department or a team to gain feedback
The MRI is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.
The MRI is fully automated and can be facilitated by anyone in your company. You have the ability to deploy the assessment and produce the report on line instantly. Why delay - act NOW
Benchmark against the world's BEST
Customer Obsessed Companies
- Your organization, department or team is benchmarked against a global database of more than 650 companies across industries and geographies.
- You will see how your business stacks up against the best in a chart like these:
- What are your organization's competitive strengths and weaknesses? Measure NOW!
Market Responsiveness
index ™ (MRI ™)
Benchmark Against These Companies &
The Best In The World
