Unleash the Potential of your Organization, Department or Team with the MRI Benchmark
“The missing link between Employee Engagement and Customer Satisfaction”
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Embed Customer-Centric Behaviors with a methodology that has been
proven to work
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Gain Invaluable Insights From Employees to Uncover Obstacles Hindering Performance
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Enhance Performance in Critical Areas Including Customer Satisfaction, Innovation, Product Success,
and Profitability.
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Cultivate a Culture For Continuous Improvement, Unlocking New Opportunities
For Long-Term Success
What is The MRI?
“Like a medical MRI, the business MRI enables you to look inside your business to identify strengths, weaknesses and opportunities to improve future organizational fitness and profitability.”
The MRI Benchmark platform provides a comprehensive & continuous assessment solution for gathering employee feedback, identifying areas for improvement and driving business success, emphasizing customer-centricity.
“Like a medical MRI, the business MRI enables you to look inside your business to identify strengths, weaknesses and opportunities to improve future organizational fitness and profitability.”
The MRI Benchmark platform provides a comprehensive & continuous assessment solution for gathering employee feedback, identifying areas for improvement and driving business success, emphasizing customer-centricity.
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Tested and Proven.
Invest in your future & join organizations globally that outperform their competitors.
Innovative universities partner with us
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Benefits of Improving the 8 Key Behavioral Disciplines
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The ticks above represent strong positive correlations between the 8 disciplines and
the business performance outcomes
Used by leaders like you
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Departmental
-
Marketing & CX
-
People & Culture
-
L & D
-
Strategy
-
CEO or Executive
-
Consultant
-
The Board
“This tool unleashes the power of my team”
- Employees are crucial assets, and enhancing their effectiveness is every leader's duty.
- The Market Responsiveness Index is a new tool to identify areas for improvement and drive performance enhancement.
- It engages employees by listening to their concerns and acting on them.
- Utilizing the MRI Benchmark Platform can help you become a future leader.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Department.png)
“The MRI uncovers blindspots to customer retention and growth”
- Today's CMOs/CX leaders have a broader role, including business growth, measurability, customer engagement, and aligning marketing goals
- The Market Responsiveness Index boosts the effectiveness and respect of CMOs/CX leaders by fostering innovation and responsiveness.
- Instilling a Customer-Obsessed Culture is the new mandate, aligning leaders to build stronger, competitive organizations.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Chief-Marketing-and-Experience-Officer.png)
“The MRI creates employee alignment with business purpose and strategy”
- HR must adopt better tools and processes to identify, attract, develop, and integrate talent across the enterprise.
- Building strategically aligned, customer-responsive, and skilled organizations represents the highest value HR can offer.
- The Market Responsiveness Index empowers HR departments with new capabilities to re-skill, upgrade, and align personnel for dynamic, innovative, and successful organizations.
![](https://mribenchmark.com/wp-content/uploads/2022/08/CHRO.png)
“The MRI provides the framework for growth (customer) leadership that is missing from so many L&D programs”
- They help develop customer-centric leaders from existing leadership and prospective talent pools, emphasizing new experiences, skills, and a strong customer mindset.
- The Market Responsiveness Index (MRI) employs the "8 disciplines" methodology outlined in the award-winning book, The Customer Culture Imperative, to equip future leaders with the necessary knowledge for successful customer-centric leadership.
- L&D executives provide knowledge, expertise, and tools to create value for the business by developing more effective, customer-connected leaders.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Head-of-Learning-and-Development.png)
“The MRI is a vital input to strategy that helps drive implementation”
- They assist strategic planners in integrating customer-centered strategies into the planning process, focusing on initiatives that deliver the company's strategy to the marketplace.
- Utilizing the MRI action tool, leaders and employees provide input based on current capabilities, leading to priority actions for short and medium-term strategy implementation.
- The tool also ensures buy-in and alignment across the organization to support the strategy.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Head-of-Strategy-and-Planning.png)
“The MRI gives me the confidence that our people will deliver competitive advantage and growth”
- Assistance is provided to CEOs in creating market-aware business cultures, fostering strategic alignment, and driving superior long-term results.
- Cultivating Cultural Sense-Ability throughout the enterprise leads to highly competitive organizations, satisfied customers, increased innovation, and quicker time to market.
- In an era where building sustainable advantage is challenging, CEOs must ensure the presence of the right people and organizational mindset for success.
- The Market Responsiveness Index serves as an easily deployable tool for measuring and transforming organizational effectiveness and alignment.
![](https://mribenchmark.com/wp-content/uploads/2022/08/The-CEO.png)
“This unique tool gives me the ability to quickly identify client priorities and recommend solutions”
- The MRI assessment tool guides consultants by evaluating their clients' current customer culture and identifying necessary capabilities for future sustainability.
- It serves as a checkpoint along the growth path, ensuring clients keep customers at the core of their operations.
- The tool also ensures ongoing buy-in and alignment across the client's business to support their strategy.
![](https://mribenchmark.com/wp-content/uploads/2022/08/The-CFO.png)
"Board members seeking to enhance shareholder value through customer retention are assisted in identifying organizational and management issues that affect value"
- Testing an organization's Customer-Obsessed Culture enables the board to empower new CEOs and rejuvenate existing management teams for superior financial results.
- The Market Responsiveness Index serves as an easily deployable tool for assessing risks and instigating effective change in a company's customer, market, and competitive responsiveness.
![](https://mribenchmark.com/wp-content/uploads/2022/08/board-img.png)
-
Departmental
-
Marketing & CX
-
People & Culture
-
L & D
-
Strategy
-
CEO or Executive
-
Consultant
-
The Board
“This tool unleashes the power of my team”
- Employees are crucial assets, and enhancing their effectiveness is every leader's duty.
- The Market Responsiveness Index is a new tool to identify areas for improvement and drive performance enhancement.
- It engages employees by listening to their concerns and acting on them.
- Utilizing the MRI Benchmark Platform can help you become a future leader.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Department.png)
“The MRI uncovers blindspots to customer retention and growth”
- Today's CMOs/CX leaders have a broader role, including business growth, measurability, customer engagement, and aligning marketing goals
- The Market Responsiveness Index boosts the effectiveness and respect of CMOs/CX leaders by fostering innovation and responsiveness.
- Instilling a Customer-Obsessed Culture is the new mandate, aligning leaders to build stronger, competitive organizations.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Chief-Marketing-and-Experience-Officer.png)
“The MRI creates employee alignment with business purpose and strategy”
- HR must adopt better tools and processes to identify, attract, develop, and integrate talent across the enterprise.
- Building strategically aligned, customer-responsive, and skilled organizations represents the highest value HR can offer.
- The Market Responsiveness Index empowers HR departments with new capabilities to re-skill, upgrade, and align personnel for dynamic, innovative, and successful organizations.
![](https://mribenchmark.com/wp-content/uploads/2022/08/CHRO.png)
“The MRI provides the framework for growth (customer) leadership that is missing from so many L&D programs”
- They help develop customer-centric leaders from existing leadership and prospective talent pools, emphasizing new experiences, skills, and a strong customer mindset.
- The Market Responsiveness Index (MRI) employs the "8 disciplines" methodology outlined in the award-winning book, The Customer Culture Imperative, to equip future leaders with the necessary knowledge for successful customer-centric leadership.
- L&D executives provide knowledge, expertise, and tools to create value for the business by developing more effective, customer-connected leaders.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Head-of-Learning-and-Development.png)
“The MRI is a vital input to strategy that helps drive implementation”
- They assist strategic planners in integrating customer-centered strategies into the planning process, focusing on initiatives that deliver the company's strategy to the marketplace.
- Utilizing the MRI action tool, leaders and employees provide input based on current capabilities, leading to priority actions for short and medium-term strategy implementation.
- The tool also ensures buy-in and alignment across the organization to support the strategy.
![](https://mribenchmark.com/wp-content/uploads/2022/08/Head-of-Strategy-and-Planning.png)
“The MRI gives me the confidence that our people will deliver competitive advantage and growth”
- Assistance is provided to CEOs in creating market-aware business cultures, fostering strategic alignment, and driving superior long-term results.
- Cultivating Cultural Sense-Ability throughout the enterprise leads to highly competitive organizations, satisfied customers, increased innovation, and quicker time to market.
- In an era where building sustainable advantage is challenging, CEOs must ensure the presence of the right people and organizational mindset for success.
- The Market Responsiveness Index serves as an easily deployable tool for measuring and transforming organizational effectiveness and alignment.
![](https://mribenchmark.com/wp-content/uploads/2022/08/The-CEO.png)
“This unique tool gives me the ability to quickly identify client priorities and recommend solutions”
- The MRI assessment tool guides consultants by evaluating their clients' current customer culture and identifying necessary capabilities for future sustainability.
- It serves as a checkpoint along the growth path, ensuring clients keep customers at the core of their operations.
- The tool also ensures ongoing buy-in and alignment across the client's business to support their strategy.
![](https://mribenchmark.com/wp-content/uploads/2022/08/The-CFO.png)
"Board members seeking to enhance shareholder value through customer retention are assisted in identifying organizational and management issues that affect value"
- Testing an organization's Customer-Obsessed Culture enables the board to empower new CEOs and rejuvenate existing management teams for superior financial results.
- The Market Responsiveness Index serves as an easily deployable tool for assessing risks and instigating effective change in a company's customer, market, and competitive responsiveness.
![](https://mribenchmark.com/wp-content/uploads/2022/08/board-img.png)