Uncover blind spots hindering business performance with a tool that's been proven to work with organizations globally
- Embed customer-centric behaviors throughout the organization
- Boost employee engagement & retention
- Enhance performance including customer satisfaction, innovation, new product success, and overall profitability.
- Cultivate a culture for continuous improvement, unlocking new opportunities for long-term success
“With 18 years of research and deployment across global organizations, the MRI Benchmark has become the vital connection between employee engagement and customer satisfaction. It provides an inside-outside view, crucial for driving profitability and customer retention.”
Drive growth and profitability with a methodology that unlocks your organization's potential
- Measure & Benchmark your organisations capabilities to act on its strengths and weaknesses
- Gain invaluable insights from employees to uncover obstacles hindering performance
- Continuously measure and track progress to drive change
- Develop a robust customer-centric strategy to fortify your competitive edge
“If you’re a leader who spends sleepless nights contemplating how to grow your organization, the MRI can help you delve into the depths and uncover hidden secrets that could be the key to success.”
Understand your capabilities as a Customer-Centric Leader. Go from GOOD to GREAT
Measure and know your potential. Take a bold step forward with the leader self-assessment – an innovative approach to enhance your skills to drive customer retention and employee engagement, Maximize your potential.
Ignite CAPABILITIES to drive employee engagement and customer satisfaction.
The Market Responsiveness Index (MRI) is a measurement tool that sparks collaboration and creativity among leaders and employees to create a customer-centric culture, cultivate innovation, optimize the experience for customers, and ultimately achieve superior results.
- Test with 3 respondents
- Benchmark Report
- Try for only $1
- Verbatim Comments Report
Tested and proven.
Invest in your future & join more than 650 organizations globally
Innovative universities partner with us
"A strong Customer Culture is to business performance as breathing is to living"
What Is The MRI?
Like a medical MRI, the business MRI enables you to look inside your business to identify strengths, weaknesses and opportunities to improve future organizational fitness and profitability.
The MRI is an employee assessment and engagement tool that allows you, as a leader, to benchmark 8 disciplines & gain insights into what needs to be improved.
The leader's assessment tool you will
rely on
- Benchmark your most important business drivers, set targets, take action and track progress.
- Create a unified focus on the customer - a customer MINDSET
- Engage and inspire all employees to drive customer retention, innovation, new product success, sales revenue growth and profitability.
Used by leaders like you
“This tool unleashes the power of my team”
- Employees are crucial assets, and enhancing their effectiveness is every leader's duty.
- The Market Responsiveness Index is a new tool to identify areas for improvement and drive performance enhancement.
- It engages employees by listening to their concerns and acting on them.
- Utilizing the MRI Benchmark Platform can help you become a future leader.
“The MRI uncovers blindspots to customer retention and growth”
- Today's CMOs/CX leaders have a broader role, including business growth, measurability, customer engagement, and aligning marketing goals
- The Market Responsiveness Index boosts the effectiveness and respect of CMOs/CX leaders by fostering innovation and responsiveness.
- Instilling a Customer-Obsessed Culture is the new mandate, aligning leaders to build stronger, competitive organizations.
“The MRI creates employee alignment with business purpose and strategy”
- HR must adopt better tools and processes to identify, attract, develop, and integrate talent across the enterprise.
- Building strategically aligned, customer-responsive, and skilled organizations represents the highest value HR can offer.
- The Market Responsiveness Index empowers HR departments with new capabilities to re-skill, upgrade, and align personnel for dynamic, innovative, and successful organizations.
“The MRI provides the framework for growth (customer) leadership that is missing from so many L&D programs”
- They help develop customer-centric leaders from existing leadership and prospective talent pools, emphasizing new experiences, skills, and a strong customer mindset.
- The Market Responsiveness Index (MRI) employs the "8 disciplines" methodology outlined in the award-winning book, The Customer Culture Imperative, to equip future leaders with the necessary knowledge for successful customer-centric leadership.
- L&D executives provide knowledge, expertise, and tools to create value for the business by developing more effective, customer-connected leaders.
“The MRI is a vital input to strategy that helps drive implementation”
- They assist strategic planners in integrating customer-centered strategies into the planning process, focusing on initiatives that deliver the company's strategy to the marketplace.
- Utilizing the MRI action tool, leaders and employees provide input based on current capabilities, leading to priority actions for short and medium-term strategy implementation.
- The tool also ensures buy-in and alignment across the organization to support the strategy.
“The MRI gives me the confidence that our people will deliver competitive advantage and growth”
- Assistance is provided to CEOs in creating market-aware business cultures, fostering strategic alignment, and driving superior long-term results.
- Cultivating Cultural Sense-Ability throughout the enterprise leads to highly competitive organizations, satisfied customers, increased innovation, and quicker time to market.
- In an era where building sustainable advantage is challenging, CEOs must ensure the presence of the right people and organizational mindset for success.
- The Market Responsiveness Index serves as an easily deployable tool for measuring and transforming organizational effectiveness and alignment.
“This unique tool gives me the ability to quickly identify client priorities and recommend solutions”
- The MRI assessment tool guides consultants by evaluating their clients' current customer culture and identifying necessary capabilities for future sustainability.
- It serves as a checkpoint along the growth path, ensuring clients keep customers at the core of their operations.
- The tool also ensures ongoing buy-in and alignment across the client's business to support their strategy.
"Board members seeking to enhance shareholder value through customer retention are assisted in identifying organizational and management issues that affect value"
- Testing an organization's Customer-Obsessed Culture enables the board to empower new CEOs and rejuvenate existing management teams for superior financial results.
- The Market Responsiveness Index serves as an easily deployable tool for assessing risks and instigating effective change in a company's customer, market, and competitive responsiveness.
Measure & Strengthen your organization or team's capabilities by using the Market Responsiveness Index (MRI)
Below are the 8 key practice disciplines and their correlation to future business performance. What are your organization’s strengths and weaknesses?
These 8 disciplines are proven to drive the corresponding business performance outcomes.
The MRI measures 8 practice disciplines proven to drive future business performance
5 externally oriented behaviors:
5 externally oriented behaviors:
Customer Insight
This measures the extent to which employees monitor, understand, and act on current customer needs and satisfaction.
Customer Foresight
This measures the extent to which employees anticipate customer needs, recognize unspoken needs, consider future needs and take action to satisfy them.
Competitor Insight
This measures the extent to which employees monitor, understand, and act on current competitor activities and take action to incorporate these in their actions to improve customer experience.
Competitor Foresight
This measures the extent to which employees identify and consider possible future competitors and how they might affect the value that will be offered in the future.
Peripheral Vision
The extent to which employees monitor understand and respond to trends in the larger environment (Political, Economic, Social, Technological, Environmental and Legal).
Enabling Behaviors
Enabling Behaviors
Empowerment
The extent to which employees are able to make decisions that are best for the customer without the explicit approval of senior leaders.
Cross-Functional Collaboration
This measures the extent to which employees interact and collaborate cross-functionally. This includes spending time with people from other work groups, taking a cross- functional perspective, sharing information, and inviting contributions.
Strategic Alignment
This measures the extent to which employees understand, attend to, and enact the vision, mission, objectives and strategic direction of the company in their day-to-day activities, specifically focusing on the customer.
How is the MRI™ implemented?
The MRI is a web-based employee assessment that is deployed to participants in the organization, a department or a team to gain feedback
The MRI is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.
The MRI is fully automated and can be facilitated by anyone in your company. You have the ability to deploy the assessment and produce the report on line instantly. Why delay - act NOW
Benchmark against the world's BEST
Customer Obsessed Companies
- Your organization, department or team is benchmarked against a global database of more than 650 companies across industries and geographies.
- You will see how your business stacks up against the best in a chart like these:
- What are your organization's competitive strengths and weaknesses? Measure NOW!
Market Responsiveness
index ™ (MRI ™)
Benchmark Against These Companies &
The Best In The World
